This category recognises an outstanding company proactively protecting its players from harm by championing effective, safer gambling initiatives and campaigns. The nominees will demonstrate how they have gone above and beyond what is expected of them, ensuring a player’s experience is enjoyable and safe at all times.
Please note that this award is only open to companies. The judges will seek an organisation that has significantly promoted safer gambling practices. This could be a business transformation project, such as a new procedure implemented or an initiative to champion compliance or responsible gambling and demonstrate leadership within the broader global industry.
